COLD AND SAND
When SHAD wrote to us to carry out this new campaign for its TR40 panniers, we felt they were very similar to what RestArts could be: ready for any adventure in the most extreme conditions.
Our goal was to create a campaign that would highlight the adventurous spirit of the product, showing it in real riding contexts under extreme conditions. Additionally, forming an audiovisual piece of an emotional nature to connect with the spectator.
To find the terrain we were looking for, we travelled to the Monegros desert, where we were met by quite low temperatures and a sun that made it difficult to see for the three days of the shoot, but which was compensated with spots and views that we had never discovered in the desert before.
From this project, almost 70 edited photographs were delivered and a final spot of one minute.