GOBIK WINTER: NONCONFORMIST
Our obsession in this project was to create a video for the Gobik Winter campaign based on light.
We set out to shoot this campaign at very specific times, looking for the shades of light we needed to tell the story. That meant early mornings and very long nights of shooting. The big challenge of this project was to create a winter campaign in the middle of August.
The result was a main video with TV adaptations, social media capsules, animated triptychs for Instagram and a tremendous number of photographs. All this was part of the final content presented for the Gobik Winter campaign.